"If you want your prose to sound like poetry, treat it like poetry. There
should be a rhythm to it…it can’t all be grand arabesques. In
information architecture you can only have about 10% of the text deviate
from the norm with bolding or italics without losing the effect of the
highlighting. The showstoppers should underline the big thoughts, not
hide them. You need the plainer prose to throw the pretty stuff into
relief."
Found on a writing blog.
So I read this as part of a longer piece about how even when you have a "smart" character don't just throw in every big word you know. And it was all good, but what I was struck by was how much what she said sounds exactly like what I said to some students recently about why they have to have headroom in their sound design. If everything is just loud then when you need to have something be louder than the rest you have no room left to make it different enough to sound loud.
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